Social & Paid Marketing
What We Manage
Our Paid Marketing Process
We leverage data, technical tracking, and rapid iteration to build scalable funnels.
Audience Research
We identify who your best customers are, where they spend time online and what messages resonate with them. This is the foundation everything else is built on.
Campaign Architecture
We structure campaigns with clear objectives, audience segments and budget allocation. Every campaign has a defined goal — traffic, leads, purchases or brand awareness — and we measure against it.
Creative and Copy
We write ad copy and either design creatives or work with your design team. We A/B test multiple variations from day one, because the first ad is rarely the best one.
Tracking and Attribution
We set up proper conversion tracking — Google Tag Manager, Facebook Pixel, server-side events — before we spend a rupee on ads. If you can't measure it, you can't optimise it.
Reporting & Insights
Custom dashboards and monthly deep-dives. We don't just report on spend; we explain what worked, what didn't, and what we're doing next.
Conversion Optimization
Continuous A/B testing and performance tuning of your landing pages and ad creative to ensure every click has the best chance of converting.
Frequently Asked Questions
Clear answers to common questions about our ad management methodologies.
What budget do I need to run paid campaigns effectively?
For Google Search, a minimum of $1,500-2,000 per month in ad spend is needed to gather enough data to optimise meaningfully. For Meta, $1,000 per month is a workable starting point. Below these levels, the learning phase takes too long.
Do you handle the creative assets as well as campaign management?
Yes — we write copy and can design static ad creatives. For video ads, we can script and direct them but typically work with a video production partner for the actual shoot.
How do you report on campaign performance?
Weekly performance updates and monthly detailed reports covering impressions, clicks, conversions, cost per acquisition and revenue generated where trackable. We're transparent about what's working and what isn't.