Logo & Branding
Our Brand Design Process
Brand Discovery
We understand your positioning, audience and competitors.
Mood Board & Direction
We align on visual direction before designing.
Concept Development
Typically 3 distinct logo concepts.
Refinement
We develop the chosen concept based on feedback.
Competitive Audit
Ensuring your identity stands out in your specific market.
Final Delivery
All files, brand guidelines document, applied templates.
What's Included
Comprehensive brand architecture mapped to real-world deliverables.
Logo Design
We design logos that work — at 16px as a favicon and at full billboard size. We create multiple concepts, refine based on feedback, and deliver final files in every format you'll ever need: SVG, PNG, PDF, EPS, transparent backgrounds, dark and light versions, monochrome versions.
Brand Guidelines
A brand without guidelines is a brand that gets inconsistently applied. We create brand guidelines that cover logo usage rules, colour palette with hex, RGB and CMYK values, typography, photography and illustration style, and tone of voice guidelines for copy.
Colour Palette
We develop a primary colour palette and supporting palette that works across digital and print, that communicates the right emotions for your brand and that passes accessibility contrast requirements.
Typography
Type choices communicate personality before a word is read. We select typefaces that fit your brand character, pair well together and render cleanly across web and print. We license typefaces properly and document the full typographic scale.
Brand Applications
We apply the brand identity to the materials you actually need — business cards, email signatures, social media templates, presentation decks, letterheads, app icons. You see how the brand works in the real world before we hand it over.
Digital & Social Kit
Optimised profiles, headers and templates for LinkedIn, Twitter, Instagram and Facebook. We ensure your brand looks professional and consistent across every digital touchpoint.
Frequently Asked Questions
Clear answers to common questions about our branding processes.
How many logo concepts do you present?
We present three distinct concepts at the initial stage — different enough in approach that you're genuinely choosing a direction, not picking between minor variations. From there we refine the chosen concept through two rounds of revisions.
How long does a branding project take?
A full brand identity project — logo, guidelines, and key applications — takes four to six weeks. The biggest variable is feedback turnaround time on the client side.
What if we just need a logo, not a full brand identity?
We can do logo-only projects. We'll still need to understand your business and target audience, but we can scope it more narrowly. We'll always recommend brand guidelines because without them the logo tends to get misused over time.