Rayo Innovations
Mobile & PC Games

Mobile & PC Games

Game development is a different discipline to software development. It takes people who think in mechanics, player psychology and moment-to-moment engagement — not just engineers who can write code. Our games team has both.

What We Build

  • Casual & Strategy mobile games
  • Mid-core simulation and arcade games
  • 2D & 3D Action-Adventure games
  • PC games for Steam distribution
  • Serious games and training simulations
  • Gamified applications and interactive experiences

Our Game Capability

We build games on Unity and Unreal Engine — 2D and 3D, mobile and PC. Our games team includes developers, designers, animators and QA specialists who've shipped games on iOS, Android and Steam. We take projects from concept to launch.

Our Game Development Process

Game Design Document

Great games are designed before they're built. We create detailed game design documents covering core loop, progression systems, monetisation model, level design and UI/UX. This foundation prevents costly changes mid-development.

Prototype

We build a playable prototype of the core game loop before committing to full production. This validates the fun factor before significant resources are invested.

Production

Milestone-based development with playable builds at each milestone. Art assets, sound design, level building, programming — all happening in parallel under a single project manager.

QA and Playtesting

We conduct internal playtesting throughout development and external playtesting before launch. Balance issues, difficulty spikes, UI confusion and bugs all get caught and fixed before your players see them.

Launch and Live Operations

We handle App Store and Play Store submission, Steam page setup, launch monitoring and post-launch updates. Games are live products — we support them after they ship.

Monetization & Economy

We design and implement sustainable monetization models — IAP, battle passes, and ad integrations — ensuring a balanced economy that rewards players and supports growth.

Technologies We Master

Engineered for performance & reliability

Game Engines

  • Unity (2D & 3D)
  • Unreal Engine

Scripting & Core

  • C# (Unity)
  • C++ (Unreal)

Backend Services

  • PlayFab
  • GameSparks

Monetisation

  • Unity Ads
  • AdMob
  • ironSource

PC Distribution

  • Steamworks SDK

Mobile Platforms

  • iOS App Store
  • Google Play Store

Frequently Asked Questions

Clear answers to common questions about game development.

Do you handle all the art assets or do we need to supply them?

We can handle the full production including 2D art, 3D modelling, animation, sound effects and music through our network of game artists and composers. Alternatively, if you have your own art direction or existing assets, we build to your specifications.

How do you approach monetisation for mobile games?

We design monetisation into the game from the beginning — not bolted on at the end. We have experience with ad-based monetisation, in-app purchases, battle passes and one-time premium pricing. We'll recommend the model that makes sense for your genre and target audience.

Can you add new features or levels to an existing game?

Yes. We take on game maintenance and feature development for existing Unity and Unreal projects. We'll need to review the existing codebase and project structure before scoping the work.

Your Idea. Our Development.

Partner with Rayo to build games that engage players and scale across platforms.