Search Engine Optimisation
What's Included
We execute a comprehensive SEO strategy rooted in data, technique, and user-centricity.
Technical SEO Audit
We start every SEO engagement with a full technical audit — crawlability, site speed, Core Web Vitals, structured data, mobile usability, URL structure, internal linking and indexation issues. We fix what's broken before we build on top of it.
Keyword Research
We identify the keywords your target customers actually use, map them to your site structure and prioritise them by commercial intent and achievability. No chasing keywords you can't rank for, and no ignoring the ones that would actually convert.
On-Page Optimisation
Title tags, meta descriptions, header structure, content optimisation, image alt text, schema markup — we optimise every page for the keywords it should rank for. This is methodical work and we do it properly.
Core Web Vitals
Google uses page experience as a ranking factor. We optimise your Largest Contentful Paint, Cumulative Layout Shift and First Input Delay — real performance improvements that benefit both rankings and user experience.
Content Strategy
We identify content gaps, plan the pages and articles that will drive organic traffic, and either write them ourselves or brief your team to write them. Good SEO content serves real users — not just search engines.
Reporting
Monthly reports covering rankings, organic traffic, conversions from organic, and a clear view of what work was done and what it produced. No smoke and mirrors.
Frequently Asked Questions
Clear answers to common questions about our optimization processes.
How long does SEO take to show results?
Honest answer: three to six months for meaningful movement, six to twelve months for significant impact. Anyone promising faster results is either working on a brand-new site with no competition, or they're doing things that will eventually hurt you.
Do you do link building as part of SEO?
Yes — link building is a separate service but works best as part of an integrated SEO strategy. We can bundle them or work on them independently depending on your priorities.
Can you do SEO for an e-commerce site?
Yes. E-commerce SEO has specific considerations — category page optimisation, product schema, faceted navigation handling, duplicate content management. We have experience with Shopify, WooCommerce and custom platforms.