PPC Services FAQs
1. What is a PPC service?
Pay-per-click, or PPC, is a type of online advertising in which the advertiser is charged a fee every time one of the company’s ads is clicked. In simple terms, you are paying for specifically targeted traffic to your website (or landing page) or service.
2. Why should you use PPC services?
You should use PPC services to:
- Improve clicks based on the predetermined ad budget.
- Target a particular intended cost-per-action (CPA) for a particular conversion style (such as product sales, signups, app downloads, etc.).
- Target the desired return-on-ad-spend (target ROAS) figure; in other words, strike a specific balance between expenses and income.
- In circumstances where firms are willing to spend more money, maximize conversion.
- In ads that are set up for high-value keywords, increase conversion value as much as possible.
- Look for ad slots with the low bid.
- Decide on daily cost limits and budgets as well as overall budget totals.
- … and a lot more.
3. Do people click on PPC ads?
Yes, people do click on PPC ads. Ads in search results generate more than 45% of page clicks. Sometimes people who click on ads twice are more likely to be interested in your product or service. People not only click on PPC ads, but sometimes they actually take action on them, such as making a purchase.
4. How does PPC work?
PPC is a type of online advertising where advertisers place ads on a website like Google Ads and are charged a fee each time a user clicks on them. You might always see advertisements at the top of the search results page on Google.